Is your pet's food
actually healthy?
Snap any label. Our AI reads it like a vet nutritionist and gives an instant health score.
First scan free · no signup · results in seconds
This is what you get back
Supermarket own-brand · beef chunks in gravy
- Meat comes fourth, after three cereals
- Contains BHA, a debated synthetic preservative
- 82% moisture — you are largely paying for water
Healthier alternative suggested
Three steps to a healthier bowl
- 01
Snap the label
Point your camera at any pet food or treat package.
- 02
AI analyzes it
We detect fillers, toxins and hidden ingredients instantly.
- 03
Get your score
A clear 0–100 health score with safer alternatives.
From scan to a longer, healthier life
A score is where it starts. The PurePaw Academy explains what really affects how long your pet stays healthy, with sources you can check.
Open the Academy →- IScanSee what is really in the food.
- IIUnderstandLearn why it matters for a long, healthy life.
- IIIActSwitch food, keep your pet lean, or make fresh food the safe way.
Healthy recipes
Who paid for this score?
Nobody. No brand funds PurePaw, no manufacturer can buy a better rating, and no product is placed here for money.
No brand money
We take nothing from pet food companies. There is no way to pay for a higher score.
One payment, from you
€4.99 once, and that is the whole business model. No subscription, no ads, no data sold.
The same rules for everyone
Every label is judged on ingredients alone — cheap supermarket food and premium brands alike.
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